Effective Date: October 24, 2025

At Jollycharm (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit or make a purchase from our website (the “Site”).

By accessing or using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

We collect personal information in order to provide and improve our services, process orders, communicate with you, and comply with legal obligations.

1.1 Personal Information You Provide

When you interact with our Site, you may provide us with the following information:

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information (processed securely by third-party payment providers)

• Account login information (if applicable)

• Order history and purchase details

• Communications with us (such as emails or contact form messages)

1.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages visited and time spent on the Site

• Referring website or source

• Cookies and similar tracking technologies

This information helps us understand how visitors use our Site and improve functionality and user experience.

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill orders

• To communicate with you about your orders, account, or inquiries

• To provide customer support

• To improve our products, services, and website performance

• To personalize your shopping experience

• To send marketing communications (where permitted by law)

• To detect and prevent fraud or security issues

• To comply with legal and regulatory obligations

We only process personal information where we have a lawful basis to do so.

3. Legal Basis for Processing (GDPR)

For users located in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Performance of a contract (e.g., processing your order)

• Your consent (e.g., marketing emails, cookies where required)

• Legal obligations (e.g., tax or accounting requirements)

• Legitimate interests, provided those interests do not override your rights and freedoms

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Site and improve your experience.

Cookies may be used to:

• Remember your preferences

• Keep items in your shopping cart

• Analyze Site traffic and usage

• Support marketing and advertising efforts

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect Site functionality.

For more information, please refer to your browser’s help documentation.

5. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties only as necessary to operate our business, including:

• Payment processors

• Shipping and logistics providers

• E-commerce platforms (such as Shopify)

• Marketing and analytics service providers

• IT and website hosting providers

• Legal or regulatory authorities when required by law

All third parties are required to protect your information and use it only for the purposes specified.

6. International Data Transfers

Your information may be transferred to and processed in countries outside of your country of residence, including the United States.

When transferring personal data internationally, we take appropriate safeguards to ensure your data is protected in accordance with applicable data protection laws, including GDPR where applicable.

7. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy

• Comply with legal, accounting, or reporting requirements

• Resolve disputes and enforce agreements

When your information is no longer needed, it will be securely deleted or anonymized.

8. Your Rights

8.1 Rights for European Users (GDPR)

If you are located in the EEA, you have the right to:

• Access your personal data

• Request correction of inaccurate information

• Request deletion of your personal data

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

• Lodge a complaint with a data protection authority

8.2 Rights for U.S. Users

Depending on your state of residence, you may have rights to:

• Access the personal information we hold about you

• Request correction or deletion of your information

• Opt out of certain data processing activities

To exercise any of your rights, please contact us using the details below.

9. Marketing Communications

If you choose to receive marketing communications from us, you may unsubscribe at any time by:

• Clicking the “unsubscribe” link in our emails

• Contacting us directly

We respect your preferences and will honor all opt-out requests in accordance with applicable laws.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.

However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

11. Children’s Privacy

Our Site is not intended for individuals under the age of 13 (or 16 where required by local law). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

Any updates will be posted on this page with a revised effective date. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: support@jollycharm.com